Information on the Huge Gay Market

Here's Serious Spending Power!

Gay and lesbian consumer buying power in the United States.

Gay and lesbian customers are:

* Over twice as likely as national index to be professionals/managers
* 65 percent identify themselves as having to have the "latest"
* 77 percent "believe in indulging in themselves"
* 57 percent "prefer to buy top of the line"

Educated and well-off:

* Twice as likely to have household income over $60K
* Twice as likely to have household income over $250K
* Twice as likely to have graduated from college
* Four times as likely to spend over $150 on long distance monthly

Extremely brand loyal:

* A recent study showed that the demographic is 87 percent brand-affiliated, meaning most likely or highly likely to actively seek out a brand that had advertised in the gay and lesbian media.
* 63 percent of gay and lesbian customers said they are willing to pay more for products from companies that are gay- and lesbian-friendly.
* Research shows gay and lesbian customers uniquely value advertisers who speak directly to them. They are profoundly aware of an advertiser's presence in gay and lesbian media.
* When it comes to reaching this demographic, the Web opens the closet door and allows access to gay consumers in volume for the first time.

Affluent, loyal, trendsetters!

Introducing gay and lesbian customers:

* Affluent buyers with disposable income - a group that rewards companies that honor diversity. Gay Adult Marketing presents a unique opportunity to advertisers looking for the most efficient way to communicate with their targeted marketing and their best customers. A dollar spent targeting gay and lesbian online marketing goes a lot farther than one spent on general media or other niche outlets.

* When it comes to the gay and lesbian market, the fight between Internet and print media outlets is a knockout in the first round. Advertisers know that the Web is the only way to reach this amazing demographic in significant numbers. That's why online media continue to be the fastest-growing portion of advertising spending aimed at the gay and lesbian market, far greater and more effective than gay publications and national magazines.

Web Market First.

* "The Internet has been a blessing to gays and lesbians who want privacy and a boon to advertisers trying to reach them. So when American Airlines recently decided to advertise on Internet portal Gay.com instead of in Out or any other offline gay medium, it said something about the effectiveness of the Net in speaking to a sought-after group of consumers that has been notoriously difficult for advertisers to reach." Fortune 8/14/00

For recorded info please call 1-800-GAY-4166

Gay Adult Marketing
1525 State St #210
Santa Barbara, CA 93101

Toll free: 1-800-429-4822
Phone: (805) 896-2607
Email: sales@gayadultmarketing.com