Gay Adult Marketing : Services : Targeted Email

People on the Internet access web sites, ezines, newsletters, discussion forums, chat rooms, bulletin boards and newsgroups to pursue common interests. Rather than trying to keep up with it all, many wish to be notified of special offers, notices and advertisements by leaving their name and email address. It's called targeted because they have given permission to receive email announcements.

The benefits of targeted email:

1. High response rates.
2. Each message can be individualized and personalized.
3. Customers receiving your message have asked to see it.
4. Targeted email is one of the most effective forms of targeted advertising available.
5. Your targeted email message can identify and reach specific markets.
6. Merge/purge guarantees no duplicate email addresses.
7. You can reach your targeted market with time-sensitive offers.
8. Customers will receive only one copy of your announcement.
9. Targeted email eliminates the expense and delay of old fashioned direct marketing.
10. Your targeted email begins a one to one relationship with people that may develop into long-term customers.
11. Targeted e-mail can broadcast thousands of messages quickly, efficiently and effectively.
12. Targeted e-mail can deliver a hot pic, HTML, your screen shot or rich media formats to maximize message impact.
13. People spend 62 percent of their time online reading, answering or penning e-mail. Your message will be seen.
14. Response is quick making time-sensitive offers feasible.
15. Messages can be easily forwarded, so an offer may be sent to friends and associates.
16. Every aspect of the response is measurable allowing instant evaluation and adjustment.
17. With an on-going campaign, consumers become more familiar with your site every time time they see it.
18. You'll always know people want to see your next announcement - they'll opt-out and tell you if they don't.
19. Transactive e-mail allows instant purchases within the e-mail message.
20. Targeted can guide your customers to the next step in your sales process - your web

     We've got lots of experience with targeted email promotion, and know the ins and outs of this effective marketing technique. Here are some of the factors we use to insure the success of the targeted email portion of your GayAdultMarketing campaign:

* Your target market

      First of all we find the most productive list of people who will respond to your offer - where the names came from, how current they are, how they were taken from the list, how often they have been used, how responsive they were, what incentives were used to prompt signup, what previous offers have been sent, are they guaranteed double targeted, etc.

* Your message

      Our marketing team will review your site for unique style or content, then write your announcement to insure a strong call to action. Offering something free always solicits greater response, even your free tour, demo, or pics.

* The creative design of the email piece

      Each list and market responds to various formats differently . If the list is consumers, they prefer the EHTML format due to the snazzier graphical content, but if we're targeting corporate or technical types, they mostly prefer a quick text message with just the facts - they don't want marketing hype.

* The best days of the week and time of day for the broadcast:

      We analyze the target market to determine what day of the week and time of day recipients will be most responsive and schedule delivery accordingly.

      We only deal with web sites, professional list aggregators, trusted list brokers and direct marketing firms who guarantee that every person on the list is permission-based and interested in receiving announcements, information and special offers from advertisers who share their unique interests, - in this case, gay adult sex!

      There are many things to consider. What are we looking to accomplish? New sign-ups? Customers? Sales? Brand building? Company presence? Introduction of a new product or service? And how do we want recipients to respond - sign up at your web site? Call a 1-800 recording? Autoresponder? Live operator? Fax on demand? Email?

      We handle all these and many other details to get the maximum return on your investment. We know you don't have time to learn direct marketing - you have your hands full running your site and your business, that's why we do everything! We work with you to determine the right offer, target the market, obtain the lists, write your ads, produce the creative, deliver your announcement, track your response, and provide you with reports that you can understand. We are experts at pinpointing markets and sending out email ads that get results!

      Targeted email - included in your Gay Adult Marketing campaign, and another great way to tell the world about your site!

For recorded info please call 1-800-GAY-4166

Gay Adult Marketing
1525 State St #210
Santa Barbara, CA 93101

Toll free: 1-800-429-4822
Phone: (805) 896-2607
Email: sales@gayadultmarketing.com