Search Engine Site Submissions

Search Engines and Directories

In many ways, Search Engines and Directories are the 'king makers' of the Internet. When people want to find useful information or top notch entertainment, they almost always incorporate a search into their activities. The higher your ranking, the better chance interested users will find you and the greater your traffic. There are many effective ways to increase a site's rankings, some of which are overlooked or simply not done by so-called Search Engine Optimization (SEO) companies.

Here are some of the ways Gay Adult Marketing offers you preferred rankings with all of the primary search engines and directories while avoiding the risk of getting dropped, penalized or 'blacklisted':

The Biggies

As in many areas of the tech world, there are several 800-pound gorillas that dominate the search engine game: Google, Yahoo and Inktomi among the leaders. Between them, Google and Yahoo account for somewhere around 80% of all search activity. These organizations differ in style and requirements so the correct strategy must be used to succeed in improving rankings.

Google is an automated search engine, while Yahoo is actually a hierarchical directory containing content screened and chosen by an editorial team. Inktomi does not actually operate its own search engine, but is a tech provider to many other leading search engines and is therefore an important factor in any search engine optimization plan.

Links, Re-Directs and Doorways

      To take advantage of the most popular search engine's overwhelming influence on Internet traffic, we maximize your exposure and association with these services. First of all, we configure your registration so you site is listed in Yahoo's directory. Secondly, we institute hand entry routines to ensure that your site is thoroughly crawled and noticed by Google and Inktomi spiders and thus entered in their databases.

      Finally, as part of our comprehensive search engine registration program, we create a network of gateway pages, thumbnail doorways and other presence-enhancing strategies to create links to your site from domains that, in turn, are linked to from other sites. This proven technique increases your site's footprint on the Internet and plays to Google and Inktomi's known practices for determining relevance when ranking search results.

      However, just creating more domains, mirror sites and re-direct pages are not enough if they are the only elements of a search engine marketing strategy. While the search engines consider the number of inbound links from other sites when determining rankings, having a larger, more comprehensive presence is still the best way to climb into higher rankings. And that involves all the other components of our marketing campaigns.

Dotting the I's and Crossing the T's

To ensure that all Internet search engines, not just the giants, are effectively finding your site, we get down to basics and conduct a thorough review of your site. You may be surprised to learn that providing a "crawler page" that contains nothing but links to every one of your pages gives the search engines spiders an easy method of indexing your site therefore encouraging higher rankings.

We use these same stringent standards when building your sales network, directory, doorway pages, etc.

Clean URLs

Incredibly, something as simple and easy to implement as URL syntax can have an immediate and significant impact on your search engine positioning. We won't go into details here, but suffice it to say that we know what makes a URL appealing to search engine spiders and what frustrates them and prompts them to leave. (Creating static versions of your site's dynamic pages automatically through new rewrite rules is just one element of this powerful strategy).

Hand Submitting Your Site

We never register your site in link lists such as Free For All, because we have found being listed in these types of networks can negatively affect your search engine rankings. Instead, we carefully and thoroughly submit your site to the major search engines by hand and make it easy for the other important search engines and directories to find you with the techniques mentioned above. We start with the dominant players, because that's obviously where most of the traffic will come from.

Title Tags vs. Key Words

Providing the right key words on your site is crucial to better rankings, but even more important are HTML TITLE tags and META tags (KEYWORDS and DESCRIPTION). Equally crucial is how it is done. It can get complicated - do it wrong and you get bumped. Here are a few things to avoid: repeating keywords more than twice, keyword lists that are too long, stuffing hundreds of keywords on the home page, ('keyword spamming'), and META NAME Descriptions that are too long. You get the idea.

Here at Gay Adult Marketing we consider a sound, workable and maintainable search engine strategy essential to your successful web site marketing campaign. It isn't the 'silver bullet' some SEO 'consultants' will have you believe, but it is another powerful, essential element to success on the Internet.

For recorded info please call 1-800-GAY-4166

Gay Adult Marketing
1525 State St #210
Santa Barbara, CA 93101

Toll free: 1-800-429-4822
Phone: (805) 896-2607
Email: sales@gayadultmarketing.com