Ezine Pay Per Click

      Ezines are one of the hottest new marketing tools on the Internet. We know the best, most widely read gay adult ezines and track the new ones as they sprout up. Our customers are seeing great results with ezine advertising and this innovative technique should be included in every marketing campaign.

      Ezines targeted to the gay adult consumer are one of the fastest growing areas of online entertainment and marketing ands it's easy to see why - they work! Both as a method to promote destination web sites and as vehicles for delivering paid advertising.

What's an Ezine?

      An ezine is an electronic magazine or newsletter delivered directly to subscribers. They include text and graphically embellished e-mail, usually HTML. They've become popular with online marketers because they are a cost effective way of reaching target audiences. Similar to opt-in e-mail, ezines are requested by the reader and therefore have a far higher readership than spam. They feature information, photos and entertainment, so the advertising messages displayed reach the consumer when they are in a receptive frame of mind.

      Best of all, ezines are delivered right to each subscriber's mailbox so we don't have to depend on the reader finding you and being exposed to your message through search engines or other means. Ezines feature unique interests and are sent out weekly, bi-weekly or monthly.

      All successful ezines feature display advertising. Marketers are anxious to be included in them because experience has shown that it's a viable medium. Because ezines are essentially specialized, targeted opt-in email with content, ezine advertising can be very cost effective. Here are some of the cardinal rules when using ezines in a web promotion marketing campaign:

High Impact Message

      As with banner advertising and other forms of marketing, the message must be compelling and the graphics appealing, or better yet, enticing. As paid content you've only got a small amount of real estate in an ezine ad, so you must grab the reader's attention in a split second! We design our ezine ads with style and panache, and craft messages that hit home and elicit high response.

Call to Action

      There is only one goal when it comes to electronic marketing make them click thgough to your site! We've found the two best ways to achieve this result are super-dynamic graphics with strong eye appeal and a free offer or other unique selling proposition. It's essential that an immediate response and decision to click through to your site happens right away.

      Marketing may be more of an art than a science, but that doesn't mean you can't use scientific methods to create a winning campaign. We develop your marketing messages, place them out there then track the results. We start small, test, improve, refine and repeat what works best.

      When you have Gay Adult Marketing working to promote your gay adult web site, your campaign will be tapping the powerful world of ezines, one of the newest trends in targeted marketing.

For recorded info please call 1-800-GAY-4166

Gay Adult Marketing
1525 State St #210
Santa Barbara, CA 93101

Toll free: 1-800-429-4822
Phone: (805) 896-2607
Email: sales@gayadultmarketing.com